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| 1 | <?php |
| 2 | /** |
| 3 | * REST API Reports Conversion Rate Over Time controller class. |
| 4 | * |
| 5 | * @package Automattic\Jetpack\PremiumAnalytics\Reports\Export\Exports |
| 6 | */ |
| 7 | |
| 8 | declare( strict_types=1 ); |
| 9 | |
| 10 | namespace Automattic\Jetpack\PremiumAnalytics\Reports\Export\Exports; |
| 11 | |
| 12 | defined( 'ABSPATH' ) || exit; |
| 13 | |
| 14 | use Automattic\Jetpack\PremiumAnalytics\Reports\Export\Abstract_Csv_Report_Controller; |
| 15 | |
| 16 | /** |
| 17 | * Conversion Rate Over Time CSV Export Controller. |
| 18 | * |
| 19 | * Handles CSV exports for the Conversion Rate Over Time report, supporting both |
| 20 | * single interval and comparison interval data. |
| 21 | * |
| 22 | * @since $$next-version$$ |
| 23 | */ |
| 24 | class Conversion_Rate_Over_Time_Controller extends Abstract_Csv_Report_Controller { |
| 25 | |
| 26 | /** |
| 27 | * Get the report key for this controller. |
| 28 | * |
| 29 | * @return string The report key. |
| 30 | */ |
| 31 | public function get_report_key(): string { |
| 32 | return 'conversionrateovertime'; |
| 33 | } |
| 34 | |
| 35 | /** |
| 36 | * Get the report label for this controller. |
| 37 | * |
| 38 | * @return string The report label. |
| 39 | */ |
| 40 | public function get_report_label(): string { |
| 41 | return __( 'Conversion Rate Over Time', 'jetpack-premium-analytics' ); |
| 42 | } |
| 43 | |
| 44 | /** |
| 45 | * Get the data endpoint for this controller. |
| 46 | * |
| 47 | * @return string The data endpoint. |
| 48 | */ |
| 49 | public function get_data_endpoint(): string { |
| 50 | return 'reports/sessions/by-conversion-rate'; |
| 51 | } |
| 52 | |
| 53 | /** |
| 54 | * Get the column headers for this controller. |
| 55 | * |
| 56 | * @param string|null $interval Optional time interval for dynamic headers. |
| 57 | * @return array The column headers. |
| 58 | */ |
| 59 | public function get_column_headers( ?string $interval = null ): array { |
| 60 | return array( |
| 61 | 'time_interval' => $this->get_interval_label( $interval ), |
| 62 | 'sessions' => __( 'Sessions', 'jetpack-premium-analytics' ), |
| 63 | 'cart' => __( 'Cart', 'jetpack-premium-analytics' ), |
| 64 | 'checkout' => __( 'Checkout', 'jetpack-premium-analytics' ), |
| 65 | 'purchase' => __( 'Purchase', 'jetpack-premium-analytics' ), |
| 66 | 'store_conversion_rate' => __( 'Store conversion rate', 'jetpack-premium-analytics' ), |
| 67 | ); |
| 68 | } |
| 69 | |
| 70 | /** |
| 71 | * Get default values for missing data fields. |
| 72 | * |
| 73 | * @return array Array of field_name => default_value pairs. |
| 74 | */ |
| 75 | public function get_default_values(): array { |
| 76 | return array( |
| 77 | 'active_sessions' => 0, |
| 78 | 'with_cart_addition' => 0, |
| 79 | 'reached_checkout' => 0, |
| 80 | 'completed_checkout' => 0, |
| 81 | ); |
| 82 | } |
| 83 | |
| 84 | /** |
| 85 | * Get the list of API fields needed for this report. |
| 86 | * |
| 87 | * @return array |
| 88 | */ |
| 89 | public function get_fields(): array { |
| 90 | // time_interval, date_start, and date_end are always returned by the |
| 91 | // API for time-series endpoints and do not need to be requested. |
| 92 | return array( |
| 93 | 'active_sessions', |
| 94 | 'with_cart_addition', |
| 95 | 'reached_checkout', |
| 96 | 'completed_checkout', |
| 97 | ); |
| 98 | } |
| 99 | |
| 100 | /** |
| 101 | * Format a row for CSV export. |
| 102 | * |
| 103 | * @param array $item The row data. |
| 104 | * @param string|null $interval Optional time interval for formatting. |
| 105 | * @return array The formatted row. |
| 106 | */ |
| 107 | public function format_row_for_csv( array $item, ?string $interval = null ): array { |
| 108 | $defaults = $this->get_default_values(); |
| 109 | |
| 110 | $active_sessions = (int) ( $item['active_sessions'] ?? $defaults['active_sessions'] ); |
| 111 | $with_cart_addition = (int) ( $item['with_cart_addition'] ?? $defaults['with_cart_addition'] ); |
| 112 | $reached_checkout = (int) ( $item['reached_checkout'] ?? $defaults['reached_checkout'] ); |
| 113 | $completed_checkout = (int) ( $item['completed_checkout'] ?? $defaults['completed_checkout'] ); |
| 114 | |
| 115 | $store_conversion_rate = $active_sessions > 0 ? ( $completed_checkout / $active_sessions ) * 100 : 0; |
| 116 | |
| 117 | return array( |
| 118 | 'time_interval' => $this->format_time_interval( $item, $interval ), |
| 119 | 'sessions' => $active_sessions, |
| 120 | 'cart' => $with_cart_addition, |
| 121 | 'checkout' => $reached_checkout, |
| 122 | 'purchase' => $completed_checkout, |
| 123 | 'store_conversion_rate' => number_format( $store_conversion_rate, 2, '.', '' ) . '%', |
| 124 | ); |
| 125 | } |
| 126 | } |