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1<?php
2/**
3 * The WooCommerce section of the Premium Analytics dashboard.
4 *
5 * @package automattic/jetpack-woocommerce-stats
6 */
7
8namespace Automattic\Jetpack\WooCommerceStats;
9
10use Automattic\Jetpack\PremiumAnalytics\Sync\Sync_Status_Tracker;
11use function Automattic\Jetpack\PremiumAnalytics\get_dashboard_default_widget_instance;
12use function Automattic\Jetpack\PremiumAnalytics\register_dashboard_section;
13use function Automattic\Jetpack\PremiumAnalytics\register_widget_types_from_manifest;
14use const Automattic\Jetpack\PremiumAnalytics\DASHBOARD_NAME;
15
16/**
17 * Registers the WooCommerce section and the package's widget types.
18 *
19 * The plugin that bundles it calls `init()`; both register when the dashboard's registries hydrate,
20 * gated here on WooCommerce and on the reader's store reports capability.
21 *
22 * @since 0.1.0-alpha
23 */
24class Analytics_Dashboard {
25
26    const PACKAGE_VERSION = '0.2.0';
27
28    /**
29     * Namespaced section identifier. Its slug, `woocommerce`, keys the section's URL and stored layouts.
30     */
31    const SECTION_ID = 'woocommerce-analytics/woocommerce';
32
33    /**
34     * Widget type names the package builds, from `widgets/*\/widget.json`.
35     */
36    const STORE_PERFORMANCE_TYPE         = 'woocommerce-analytics/store-performance';
37    const NET_SALES_OVER_TIME_TYPE       = 'woocommerce-analytics/net-sales-over-time';
38    const TOTAL_SALES_OVER_TIME_TYPE     = 'woocommerce-analytics/total-sales-over-time';
39    const GROSS_SALES_OVER_TIME_TYPE     = 'woocommerce-analytics/gross-sales-over-time';
40    const ORDERS_OVER_TIME_TYPE          = 'woocommerce-analytics/orders-over-time';
41    const AVERAGE_ORDER_VALUE_TYPE       = 'woocommerce-analytics/average-order-value';
42    const AVERAGE_ITEMS_PER_ORDER_TYPE   = 'woocommerce-analytics/average-items-per-order';
43    const BOOKINGS_OVER_TIME_TYPE        = 'woocommerce-analytics/bookings-over-time';
44    const VISITORS_OVER_TIME_TYPE        = 'woocommerce-analytics/visitors-over-time';
45    const NEW_VS_RETURNING_CUSTOMER_TYPE = 'woocommerce-analytics/new-vs-returning-customer';
46    const PAYMENT_STATUS_TYPE            = 'woocommerce-analytics/payment-status';
47    const ORDERS_FULFILLMENT_TYPE        = 'woocommerce-analytics/orders-fulfillment';
48    const COUPON_USAGE_OVER_TIME_TYPE    = 'woocommerce-analytics/coupon-usage-over-time';
49    const BOOKINGS_BY_STATUS_TYPE        = 'woocommerce-analytics/bookings-by-status';
50    const SESSIONS_BY_DEVICE_TYPE        = 'woocommerce-analytics/sessions-by-device';
51
52    /**
53     * The columns family, with the bookings variants of the first two.
54     */
55    const REVENUE_BY_CUSTOMER_TYPE_TYPE          = 'woocommerce-analytics/revenue-by-customer-type';
56    const BOOKINGS_REVENUE_BY_CUSTOMER_TYPE_TYPE = 'woocommerce-analytics/bookings-revenue-by-customer-type';
57    const SALES_BY_DEVICE_TYPE                   = 'woocommerce-analytics/sales-by-device';
58    const BOOKINGS_BY_DEVICE_TYPE                = 'woocommerce-analytics/bookings-by-device';
59    const TOTAL_RETURNS_TYPE                     = 'woocommerce-analytics/total-returns';
60    const SALES_BY_COUPON_TYPE                   = 'woocommerce-analytics/sales-by-coupon';
61    const TOP_PERFORMING_PRODUCTS_TYPE           = 'woocommerce-analytics/top-performing-products';
62    const TOP_PERFORMING_BOOKINGS_TYPE           = 'woocommerce-analytics/top-performing-bookings';
63    const SALES_BY_UTM_SOURCE_TYPE               = 'woocommerce-analytics/sales-by-utm-source';
64    const SALES_BY_UTM_CHANNEL_TYPE              = 'woocommerce-analytics/sales-by-utm-channel';
65    const SALES_BY_UTM_CAMPAIGN_TYPE             = 'woocommerce-analytics/sales-by-utm-campaign';
66    const VISITORS_BY_LOCATION_TYPE              = 'woocommerce-analytics/visitors-by-location';
67
68    /**
69     * The conversion funnel, for every product and for bookings.
70     */
71    const CONVERSION_RATE_TYPE                = 'woocommerce-analytics/conversion-rate';
72    const STORE_CONVERSION_RATE_BOOKINGS_TYPE = 'woocommerce-analytics/store-conversion-rate-bookings';
73
74    /**
75     * Registry actions of the dashboard package.
76     */
77    const REGISTER_SECTIONS_ACTION     = 'jetpack_premium_analytics_register_dashboard_sections';
78    const REGISTER_WIDGET_TYPES_ACTION = 'jetpack_premium_analytics_register_widget_types';
79
80    /**
81     * Text domain of the widget metadata and of the built widget bundles.
82     */
83    const TEXTDOMAIN = 'jetpack-woocommerce-stats-pkg';
84
85    /**
86     * Lowest widget contract the build works against: 2.0.0, the start of the major it is built for.
87     */
88    const MIN_WIDGET_API_VERSION = '2.0.0';
89
90    /**
91     * Widget categories the package builds but holds back from the tab for now: the bookings
92     * reports answer 500 on a store without a synced booking (WOOA7S-2287).
93     */
94    const HELD_BACK_WIDGET_CATEGORIES = array( 'bookings' );
95
96    /**
97     * Ahead of Traffic (10), so a store's dashboard opens on this tab.
98     */
99    const SECTION_ORDER = 5;
100
101    /**
102     * Widget types the tab offers in the inserter on top of its default layout: the over-time
103     * charts a store owner may prefer over Store performance.
104     */
105    const INSERTABLE_WIDGET_TYPES = array(
106        self::NET_SALES_OVER_TIME_TYPE,
107        self::TOTAL_SALES_OVER_TIME_TYPE,
108        self::GROSS_SALES_OVER_TIME_TYPE,
109        self::ORDERS_OVER_TIME_TYPE,
110        self::VISITORS_OVER_TIME_TYPE,
111    );
112
113    /**
114     * Filter through which WooCommerce detection is resolved, for hosts and tests without the plugin.
115     */
116    const WOOCOMMERCE_AVAILABLE_FILTER = 'jetpack_woocommerce_stats_woocommerce_available';
117
118    /**
119     * Widget categories that also need the WooCommerce Bookings extension.
120     */
121    const BOOKINGS_WIDGET_CATEGORIES = array( 'bookings' );
122
123    /**
124     * The module that offers the Bookings metric to Store performance.
125     */
126    const STORE_PERFORMANCE_BOOKINGS_MODULE = '@jetpack-woocommerce-stats/store-performance-bookings';
127
128    /**
129     * Action the dashboard page fires as it enqueues its scripts: its menu slug,
130     * `Analytics::MENU_PAGE_SLUG`, under wp-build's `_init` suffix.
131     */
132    const DASHBOARD_PAGE_INIT_ACTION = 'jetpack-premium-analytics-wp-admin_init';
133
134    /**
135     * Register the sync opt-in, then hook both registrants on the dashboard's registry actions, the Bookings metric on the dashboard
136     * page, the reports proxy on REST requests and its cache reset on the end of the initial sync,
137     * and the store currency on the script data.
138     *
139     * Priority 20, after the dashboard package's own registrants: an older package that still
140     * registers the section itself is found by slug and left alone.
141     *
142     * Call it before plugins_loaded completes, for the sync opt-in ({@see Sync_Configuration::register()}).
143     *
144     * @return void
145     */
146    public static function init() {
147        Sync_Configuration::register();
148
149        add_action( self::REGISTER_SECTIONS_ACTION, array( __CLASS__, 'register_section' ), 20 );
150        add_action( self::REGISTER_WIDGET_TYPES_ACTION, array( __CLASS__, 'register_widget_types' ), 20 );
151        add_action( self::DASHBOARD_PAGE_INIT_ACTION, array( __CLASS__, 'enqueue_store_performance_bookings' ) );
152
153        add_action( 'rest_api_init', array( Api_Proxy_Controller::class, 'init' ) );
154        add_filter( 'jetpack_stats_transient_cleanup_prefixes', array( Api_Proxy_Controller::class, 'register_transient_cleanup_prefix' ) );
155        add_action( Sync_Status_Tracker::MILESTONE_ACTION, array( Api_Proxy_Controller::class, 'clear_cache' ) );
156
157        Store_Currency::init();
158    }
159
160    /**
161     * Register the WooCommerce section unless `woocommerce` or the older `store` slug is taken.
162     *
163     * @param object $registry The section registry being hydrated.
164     * @return void
165     */
166    public static function register_section( $registry ) {
167        if ( self::section_slug_is_taken( $registry ) ) {
168            return;
169        }
170
171        register_dashboard_section(
172            DASHBOARD_NAME,
173            self::SECTION_ID,
174            array(
175                'label'                   => __( 'WooCommerce', 'jetpack-woocommerce-stats-pkg' ),
176                'order'                   => self::SECTION_ORDER,
177                'is_available'            => array( __CLASS__, 'is_section_available' ),
178                // Nothing backfills historical orders to WordPress.com but the analytics full sync.
179                'requires_sync'           => true,
180                'notice'                  => array( __CLASS__, 'get_no_orders_notice' ),
181                'default_layout'          => array( __CLASS__, 'get_default_layout' ),
182                'insertable_widget_types' => self::INSERTABLE_WIDGET_TYPES,
183            )
184        );
185    }
186
187    /**
188     * The message above the tab while the store has never had an order.
189     *
190     * @return string|null The message, or null once the store has an order or without WooCommerce.
191     */
192    public static function get_no_orders_notice() {
193        if ( ! function_exists( 'wc_get_orders' ) ) {
194            return null;
195        }
196
197        // The registered statuses, so an abandoned checkout draft is not mistaken for a first order.
198        $orders = wc_get_orders(
199            array(
200                'type'   => 'shop_order',
201                'status' => array_keys( wc_get_order_statuses() ),
202                'limit'  => 1,
203                'return' => 'ids',
204            )
205        );
206
207        if ( ! empty( $orders ) ) {
208            return null;
209        }
210
211        return __( 'Your store has no orders yet. Your sales, orders and customers will show here after your first order.', 'jetpack-woocommerce-stats-pkg' );
212    }
213
214    /**
215     * The default layout of the WooCommerce tab; the inserter offers its types plus
216     * `INSERTABLE_WIDGET_TYPES`.
217     *
218     * Each group below fills one row of the dashboard grid.
219     *
220     * @return array[] Widget instances, as `get_dashboard_default_widget_instance()` builds them.
221     */
222    public static function get_default_layout() {
223        return array(
224            get_dashboard_default_widget_instance( 'default-store-performance-widget-instance', self::STORE_PERFORMANCE_TYPE, 0, 'full', 2 ),
225
226            get_dashboard_default_widget_instance( 'default-top-performing-products-widget-instance', self::TOP_PERFORMING_PRODUCTS_TYPE, 10, 1, 2 ),
227            get_dashboard_default_widget_instance( 'default-average-order-value-widget-instance', self::AVERAGE_ORDER_VALUE_TYPE, 20, 1, 2 ),
228            get_dashboard_default_widget_instance( 'default-average-items-per-order-widget-instance', self::AVERAGE_ITEMS_PER_ORDER_TYPE, 30, 1, 2 ),
229
230            get_dashboard_default_widget_instance( 'default-conversion-rate-widget-instance', self::CONVERSION_RATE_TYPE, 40, 1, 2 ),
231            get_dashboard_default_widget_instance( 'default-visitors-by-location-widget-instance', self::VISITORS_BY_LOCATION_TYPE, 50, 2, 2 ),
232
233            get_dashboard_default_widget_instance( 'default-new-vs-returning-customer-widget-instance', self::NEW_VS_RETURNING_CUSTOMER_TYPE, 60, 1, 2 ),
234            get_dashboard_default_widget_instance( 'default-revenue-by-customer-type-widget-instance', self::REVENUE_BY_CUSTOMER_TYPE_TYPE, 70, 1, 2 ),
235            get_dashboard_default_widget_instance( 'default-total-returns-widget-instance', self::TOTAL_RETURNS_TYPE, 80, 1, 2 ),
236
237            get_dashboard_default_widget_instance( 'default-sales-by-utm-channel-widget-instance', self::SALES_BY_UTM_CHANNEL_TYPE, 90, 1, 2 ),
238            get_dashboard_default_widget_instance( 'default-sales-by-utm-source-widget-instance', self::SALES_BY_UTM_SOURCE_TYPE, 100, 1, 2 ),
239            get_dashboard_default_widget_instance( 'default-sales-by-utm-campaign-widget-instance', self::SALES_BY_UTM_CAMPAIGN_TYPE, 110, 1, 2 ),
240
241            get_dashboard_default_widget_instance( 'default-orders-fulfillment-widget-instance', self::ORDERS_FULFILLMENT_TYPE, 120, 1, 2 ),
242            get_dashboard_default_widget_instance( 'default-sales-by-coupon-widget-instance', self::SALES_BY_COUPON_TYPE, 130, 1, 2 ),
243            get_dashboard_default_widget_instance( 'default-coupon-usage-over-time-widget-instance', self::COUPON_USAGE_OVER_TIME_TYPE, 140, 1, 2 ),
244
245            get_dashboard_default_widget_instance( 'default-payment-status-widget-instance', self::PAYMENT_STATUS_TYPE, 150, 1, 2 ),
246            get_dashboard_default_widget_instance( 'default-sessions-by-device-widget-instance', self::SESSIONS_BY_DEVICE_TYPE, 160, 1, 2 ),
247            get_dashboard_default_widget_instance( 'default-sales-by-device-widget-instance', self::SALES_BY_DEVICE_TYPE, 170, 1, 2 ),
248        );
249    }
250
251    /**
252     * Load the Bookings metric with the dashboard on a store running the Bookings extension.
253     *
254     * Enqueued as a module of its own: the page's boot runs only the init modules its build names,
255     * and a boot dependency is preloaded, not run. The build's own registrant hooks
256     * `wp_default_scripts`, already fired on this page hook, so it runs here.
257     *
258     * @return void
259     */
260    public static function enqueue_store_performance_bookings() {
261        if ( ! self::is_bookings_plugin_active() || ! self::supports_widget_contract() || ! self::is_woocommerce_available() || ! self::current_user_can_view_store_reports() ) {
262            return;
263        }
264
265        self::load_build();
266        if ( ! function_exists( 'jetpack_woocommerce_stats_register_script_modules' ) ) {
267            return;
268        }
269        jetpack_woocommerce_stats_register_script_modules();
270
271        wp_enqueue_script_module( self::STORE_PERFORMANCE_BOOKINGS_MODULE );
272    }
273
274    /**
275     * The manifest minus the categories held back from the tab and the bookings categories
276     * without their extension.
277     *
278     * @param array[] $widget_modules     Widget module records of the build manifest.
279     * @param bool    $bookings_available Whether the WooCommerce Bookings extension is active.
280     * @return array[] The records the package registers.
281     */
282    private static function remove_unavailable_widget_types( $widget_modules, $bookings_available ) {
283        return array_values(
284            array_filter(
285                $widget_modules,
286                static function ( $widget_module ) use ( $bookings_available ) {
287                    $category = $widget_module['category'] ?? '';
288
289                    if ( in_array( $category, self::HELD_BACK_WIDGET_CATEGORIES, true ) ) {
290                        return false;
291                    }
292
293                    return $bookings_available || ! in_array( $category, self::BOOKINGS_WIDGET_CATEGORIES, true );
294                }
295            )
296        );
297    }
298
299    /**
300     * Register the widget types from the package's build manifest.
301     *
302     * Loads the generated build first: after `init` it registers the widget script modules on the
303     * spot, so they reach the page import map the same request.
304     *
305     * Registers nothing without WooCommerce or for a reader who cannot see store reports: the types
306     * would only collect 403s from the proxy.
307     *
308     * @param object $registry The widget type registry being hydrated.
309     * @return void
310     */
311    public static function register_widget_types( $registry ) {
312        if ( ! self::supports_widget_contract() || ! self::is_woocommerce_available() || ! self::current_user_can_view_store_reports() ) {
313            return;
314        }
315
316        self::load_build();
317        if ( ! function_exists( 'jetpack_woocommerce_stats_get_registered_widget_modules' ) ) {
318            return;
319        }
320
321        register_widget_types_from_manifest(
322            self::remove_unavailable_widget_types( jetpack_woocommerce_stats_get_registered_widget_modules(), self::is_bookings_plugin_active() ),
323            array(
324                'textdomain'    => self::TEXTDOMAIN,
325                'i18n_manifest' => add_query_arg( 'ver', self::PACKAGE_VERSION, plugins_url( 'i18n-manifest.json', self::build_dir() . '/build.php' ) ),
326            ),
327            $registry
328        );
329    }
330
331    /**
332     * Whether the WooCommerce tab is available: WooCommerce is active and the reader may see store
333     * reports.
334     *
335     * @return bool
336     */
337    public static function is_section_available() {
338        return self::is_woocommerce_available() && self::current_user_can_view_store_reports();
339    }
340
341    /**
342     * Whether WooCommerce is active.
343     *
344     * @return bool
345     */
346    public static function is_woocommerce_available() {
347        $is_available = class_exists( 'WooCommerce' ) || function_exists( 'WC' );
348
349        /**
350         * Filters whether WooCommerce was detected.
351         *
352         * @since 0.2.0
353         *
354         * @param bool $is_available Whether WooCommerce was detected in the current request.
355         */
356        return (bool) apply_filters( self::WOOCOMMERCE_AVAILABLE_FILTER, $is_available );
357    }
358
359    /**
360     * Whether the current user may read the store reports, the rule the reports proxy enforces.
361     *
362     * @return bool
363     */
364    public static function current_user_can_view_store_reports() {
365        // phpcs:ignore WordPress.WP.Capabilities.Unknown -- WooCommerce registers this capability.
366        return current_user_can( 'manage_options' ) || current_user_can( 'view_woocommerce_reports' );
367    }
368
369    /**
370     * Whether the WooCommerce Bookings extension is active; `is_plugin_active()` only exists in
371     * admin contexts, hence the guard.
372     *
373     * @return bool
374     */
375    private static function is_bookings_plugin_active() {
376        return class_exists( 'WC_Bookings' )
377            || ( function_exists( 'is_plugin_active' ) && \is_plugin_active( 'woocommerce-bookings/woocommerce-bookings.php' ) );
378    }
379
380    /**
381     * Whether the dashboard's widget contract is one the widgets were built against.
382     *
383     * On an older contract the SDK module lacks a name the widgets import, and they fail to load.
384     *
385     * @return bool
386     */
387    private static function supports_widget_contract() {
388        // The dashboard loads the file naming its contract when its widget registry is first read,
389        // which has not happened yet when the dashboard page enqueues its scripts.
390        if (
391            ! defined( 'Automattic\\Jetpack\\PremiumAnalytics\\WIDGET_API_VERSION' )
392            && function_exists( 'Automattic\\Jetpack\\PremiumAnalytics\\ensure_widget_registry_ready' )
393        ) {
394            \Automattic\Jetpack\PremiumAnalytics\ensure_widget_registry_ready();
395        }
396
397        if ( ! defined( 'Automattic\\Jetpack\\PremiumAnalytics\\WIDGET_API_VERSION' ) ) {
398            return false;
399        }
400
401        $version = \Automattic\Jetpack\PremiumAnalytics\WIDGET_API_VERSION;
402
403        return version_compare( $version, self::MIN_WIDGET_API_VERSION, '>=' ) && version_compare( $version, '3', '<' );
404    }
405
406    /**
407     * Load the generated build once. Guarded by symbol, not by path: two copies of the package
408     * can share a request.
409     *
410     * @return void
411     */
412    private static function load_build() {
413        if ( function_exists( 'jetpack_woocommerce_stats_get_registered_widget_modules' ) ) {
414            return;
415        }
416        $loader = self::build_dir() . '/build.php';
417        if ( file_exists( $loader ) ) {
418            require_once $loader;
419        }
420    }
421
422    /**
423     * Directory of the wp-build output.
424     *
425     * @return string
426     */
427    private static function build_dir() {
428        return dirname( __DIR__ ) . '/build';
429    }
430
431    /**
432     * Whether this tab's slug, or the `store` slug an older package still registers, is taken.
433     *
434     * @param object $registry The section registry being hydrated.
435     * @return bool
436     */
437    private static function section_slug_is_taken( $registry ) {
438        foreach ( array( 'woocommerce', 'store' ) as $slug ) {
439            if ( self::dashboard_has_section_slug( $registry, DASHBOARD_NAME, $slug ) ) {
440                return true;
441            }
442        }
443
444        return false;
445    }
446
447    /**
448     * Whether a section with the slug is registered on the dashboard.
449     *
450     * Reads the registry through the slug lookup when the package offers it, and through the full
451     * list otherwise: the package and this one ship on different cadences.
452     *
453     * @param object $registry       The registry being hydrated.
454     * @param string $dashboard_name Dashboard identifier.
455     * @param string $slug           Section slug.
456     * @return bool
457     */
458    private static function dashboard_has_section_slug( $registry, $dashboard_name, $slug ) {
459        if ( method_exists( $registry, 'get_registered_by_slug' ) ) {
460            return null !== $registry->get_registered_by_slug( $dashboard_name, $slug );
461        }
462
463        foreach ( $registry->get_all_registered( $dashboard_name ) as $section ) {
464            if ( $section->slug === $slug ) {
465                return true;
466            }
467        }
468
469        return false;
470    }
471}